You work with a lot of content in today's business world.
Everyone from the marketing team to customer support relies on this material,
but keeping everything organized is challenging. You end up with content locked
away in email inboxes, hidden in workstation folders, saved on personal cloud
storage accounts and strewn around on thumb drives. A centralized content
management platform is a must if you want to improve productivity and
efficiency in your organization.
Improve Content
Accessibility and Visibility
Your staff won't spend countless hours or days hunting down the
content they need for their projects. They can quickly find the most relevant
pieces for their needs and put them to use. Search and taxonomy functionality
complements the well-organized structure offered by a centralized contentmanagement platform.
The overall visibility of your company's content assets also
improves. You can see what everyone has available, identify gaps and find
opportunities to expand with a top-down view.
Encourage
Cross-Department Collaboration
Once the content is brought together in a centralized
platform, collaboration between teams and departments is much easier.
You eliminate the endless back-and-forth emails and messages from people trying
to get their hands on digital assets. The entire process gets streamlined so
team members can focus on the work they're trying to do, rather than a wild
goose chase.
Work From a Single Version of the Truth
When your content is spread between many people, you have no
idea which version they're working on. Redundant work, incorrect
brand terminology and other inconsistencies make it difficult to move
forward with your projects. Centralized content means that everyone pulls from
the same files. Updates happen universally for all users in the system, so you
won't run into situations where someone is working from a months-old
document.
If you work with external partners, such as an agency, a
centralized platform is even more essential. You can end up with an external
team using the wrong brand colors, style guide and other assets if
they're referencing out-of-date materials.
Eliminate Lost Data
A single point of failure can easily take out your most
important content when an employee leaves your company or a hard drive
breaks. You dedicate a lot of resources to your content production workflow, so
losing the result of all that hard work is frustrating and expensive.
A centralized content management platform removes the potential
for data loss in these situations. You have redundancies and backups in place
to manage this risk, and you don't have to worry about any digital assets
hiding out in out-of-the-way network locations.
Track Content Usage
How much of your content actually gets used? A centralized
platform gives you the opportunity to track the formats your staff prefers, the
channels they use it on, what files external partners access and other data
points.
You can optimize everything from your
content production workflow to your content marketing strategy by looking at
this information and measuring whether you're getting an excellent ROI from
your efforts.
A centralized content management platform provides
your business with the foundation it needs to succeed in today's content-heavy
business world. Whether you need a way to discover the content you need more
of, or you want to make it easy for team members to get the assets for their
projects, this solution can make a world of difference.
